Terms of Service

These Terms form a binding agreement between you (or the entity you represent) and Becreative Marketing Limited (company no. 11620214, registered in England & Wales), trading as BetterCRM, with registered office at 36 Paine Road, Norwich, NR7 9UN, United Kingdom ("BetterCRM", "we"). By creating an account or using the Service, you agree to these Terms.

BetterCRM provides a customer relationship and community workflow platform, including the BetterCRM Copilot and related features described at bettercrm.app. We may add, modify, or remove features over time; we will not materially reduce core features during a paid term without notice.

You must be 18+ and able to enter into a contract. You are responsible for keeping your credentials confidential and for activity under your account. Notify us immediately of any unauthorised use.

You agree not to: (a) breach laws or third-party rights; (b) send spam, malware, or unlawful content; (c) reverse engineer, scrape beyond rate limits, or circumvent security; (d) resell or sublicense the Service without our written consent; (e) use the Service to build a competing product; (f) upload personal data you do not have a lawful basis to process.

You retain all rights to data you submit ("Customer Data"). You grant us a worldwide, non-exclusive licence to host, process, and display Customer Data solely to provide and improve the Service. Our processing of personal data within Customer Data is governed by the Data Processing Agreement, which is incorporated by reference.

The Service includes AI-assisted features. Outputs may be inaccurate, incomplete, or unsuitable for your purpose; you are responsible for reviewing them before relying on or sharing them. We do not train foundation models on your Customer Data unless you opt in. Some features rely on third-party AI providers acting as sub-processors.

Paid plans are billed in advance on a monthly or annual basis as selected at checkout. Fees are exclusive of VAT, which is added where applicable. All fees are non-refundable except where required by law or expressly stated. Failure to pay may result in suspension after notice.

Trials and beta features are provided "as is", may be modified or withdrawn at any time, and exclude any service levels or warranties.

These Terms continue until terminated. You may cancel at any time from your account; cancellation takes effect at the end of the current billing period. We may suspend or terminate for material breach (including non-payment), with reasonable notice where practicable. On termination, your right to use the Service ends and we will delete or return Customer Data per the DPA.

We own all rights in the Service, including software, documentation, branding, and templates. You receive only the limited rights expressly granted. Feedback you provide may be used by us without obligation.

We will provide the Service with reasonable skill and care. Except as expressly stated, the Service is provided "as is" and we disclaim all other warranties to the maximum extent permitted by law, including fitness for a particular purpose, satisfactory quality, and non-infringement.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or anything else that cannot lawfully be limited. Subject to that: (a) neither party is liable for indirect, special, consequential, or punitive losses, lost profits, lost revenue, lost data, or lost goodwill; (b) our total aggregate liability arising out of or in connection with these Terms is capped at the fees you paid us in the 12 months preceding the event giving rise to the claim.

You will indemnify us against third-party claims arising from your Customer Data, your use of the Service in breach of these Terms, or your breach of law.

Each party will protect the other's confidential information with the same care it uses for its own, and at least reasonable care, and use it only to perform under these Terms.

We may update these Terms; material changes will take effect 30 days after notice (by email or in-product). Continued use after that date constitutes acceptance.

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, subject to any mandatory consumer-protection rights you have in your country of residence.

Entire agreement; severability; no waiver; no assignment by you without our consent; force majeure; notices to hello@bettercrm.app and to the registered address above.

Becreative Marketing Limited, 36 Paine Road, Norwich, NR7 9UN, United Kingdom. Email: hello@bettercrm.app. Legal representative: Francisco Opazo.